MANAGING THE DATA JOURNEY . . . . FROM ORIGIN TO INSIGHT

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   The concept of a Data Orb ™ is unique to PDS.  A Data Orb ™   solves the inherent shortcomings of data warehouses and data lakes. A data warehouse, while secure and auditable, requires normalization of all data [i.e., “clean data”] in order to be used effectively for data analytics and reporting. A data warehouse is difficult [and expensive] to create and maintain. A data lake, while less secure and difficult to audit, does not require normalization of all data [i.e., “dirty data”], and while easier and less-expensive to implement, is less useful from the standpoint of data analytics and reporting due to the lack or organization of the data.

   Our Data Orb ™, on the other hand, attaches a date stamp and time stamp to all ingested data [either at the field level or the record level], thus providing a unique identifier for every data element.  A shared portion of each unique identifier links related data elements to one another.  Using the principle that the shortest distance between multiple data points is a series of straight lines, our Data Orb ™ encapsulates the linked data elements within a non-structured environment, bringing the data elements together, when queried, using the shared portion of the unique identifier to deliver key insights to your fingertips.

   The Merriam-Webster Dictionary defines a “sphere” as “an area or range over or within which someone or something acts, exists, or has influence or significance.”  A sphere can be contextualized best by recognizing that a sphere is not a one-dimensional circle, but rather, like a ball, a multi-dimensional space with internal volume.

   We view all organizations as being influenced by three (3) distinct spheres: (i) the “Constituency Sphere ™;” (ii) the “Intrinsic Sphere ™;” and, (iii) the “Extrinsic Sphere ™,” which are explained in greater detail below.  The "spherical data" that is unique to each sphere is in constant motion, encapsulated within the Data Orb ™, as new and updated streams of real-time spherical data are continually ingested into the Data Orb ™ universe. 

   Like the sun, our Multi-Application Platform ™  sits at the center of the Data Orb ™ universe, and as the spherical data passes throughout the Data Orb ™, our Multi-Application Platform ™ powers the performance of data mining, machine learning and artificial intelligence to connect related data points from across all of  the spherical data contained in the Data Orb ™ in response to queries from authorized users accessing the spherical data at the application level from the edge of the Data Orb ™.

   Consistent with our Sphere Concept ™, we offer software that accomplishes the following goals:

• Help our clients record, understand and react to the statements and actions of the actors in the Constituency Sphere ™ , with an eye towards predicting how these actors will think and act in the future;
• Help our clients understand what actions are being taken on their behalf within the Intrinsic Sphere ™, how these actions are affecting their operations, and how to influence present and future actions to improve their operations or to mitigate and manage potential risk;
• Help our clients understand what actions are being taken by others within the Extrinsic Sphere ™, how these actions may affect their operations, and what reactions are necessary to improve their operations, to minimize any negative impact on their operations, or to mitigate and manage potential risk.

   The most valuable insights, however, do not lie solely within data from an individual sphere, but within the three dimensional space where the spheres intersect, which is referred to as the “Spherical Lens" ™ [see the gold figure hovering over the spheres in the photo above, as well as the animation within the video below].

   The word “constituency” is defined as “the people involved in or served by an organization (such as a business or institution).”  For the sake of simplicity, let's assume that we work with “Company X”.  The Constituency Sphere ™ represents the universe of all human actors that do, or potentially can, impact the operations of Company X – whether customers, employees, vendors, partners or competitors, actual or prospective – and any data associated with these actors.  The Constituency Sphere ™ is a hybrid from the standpoint of control, meaning that the Company X can exert control over some, but not all, of the actions of the actors within the Constituency Sphere ™.

   The word “intrinsic” is defined as “originating and included wholly within” Company X.  The Intrinsic Sphere ™  represents the universe of actions undertaken by the human actors who are internal to Company X and who are acting on behalf of Company X and its operations, as well as any series of events that result from these actions.  The Intrinsic Sphere ™  is not a hybrid from the standpoint of control, meaning that Company X can exert control over all of the actions undertaken by the human actors that act within the Intrinsic Sphere   ™.  The most obvious human actors that typically operate within the Intrinsic Sphere  ™ are employees, however, certain acts undertaken by customers, vendors and partners could be deemed to be within the Intrinsic Sphere ™. 

   The word “extrinsic” is defined as “originating from or on the outside” of Company X.  The Extrinsic Sphere ™ represents the universe of actions undertaken by the human actors who are external to Company X and who are not acting on behalf of Company X and its operations, as well as any series of events that result from these actions.  The Extrinsic Sphere ™ is not a hybrid from the standpoint of control, meaning that Company X cannot exert control over any of the actions undertaken by the human actors that act within the Extrinsic Sphere ™.  The most obvious human actors that typically operate within the Extrinsic Sphere ™ are customers, vendors, partners, competitors and the public at large, however, certain acts undertaken by employees could be deemed to be within the Extrinsic Sphere ™ .